Analyzing, testing and correcting changes to a web site
Work on the version that can achieve the best results
Simplicity and clarity in web structure
Copywriting focused on the benefit of your business
Optimizing content for all formats (mobile, tablet, laptop, etc.)
Writing persuasive texts
Capture attention and interest in a non-intrusive way.
Increasing the number of customers and profits with words
Multiply the number of quality users
Improve the website performance
Driving long-term growth
Performing a CRO strategy is directly linked to increasing ROI.
It s important that the CRO strategy implemented is taking into account the return of investment to achieve sales or keep customers that bring value to your business and sales.
increase or remain stable.
Conversion rate optimization focuses on increasing the percentage of quality traffic that actually ‘converts’.
And that means reaching the target action that has been designated as most important.
For example, getting the user to click on a button sign up for a service or download a PDF.
SEO and CRO go hand in hand. It is important to have a good SEO positioning to be more visible to your audience and increase your conversion rate.
To measure and calculate your conversion rate, divide the number of conversions by the total number of visitors and multiply by 100:
conversion rate = (conversions / visitors) x 100
Next, you need to track the changes you make to your website and measure your conversion rate frequently to find out if the changes you have made increase the conversions.
A CRO strategy is suitable for any type of company that is on the Internet, since it does not require an excessive investment and, applied in the right way, can cause a great boost in sales.